OUGD405 Studio Brief 4 - Design Process - Communicate

Studio Brief 04 - Design Process - Communicate

Module ID:	OUGD405	Module Brief:	Click Here
Module Leader:	Simon Harrison	Module Deadline:	19/01/15 (14:00)
Brief Deadline:	16/01/15 (09:30)	Outcomes Assessed:	A#

Studio Brief

You are to identify a problem from your individual research and provide an answer to it through the identification of and packaging of a product. You must the resolve this problem in an engaging and interesting way to a specific target audience.

Background / Considerations

Who needs to know/target audience. What/ why do they need to know? How will you tell them?You must identify whether you are trying to EXPLAIN, INFORM, INSTRUCT or EDUCATE the audience? What will the audience respond to, where will they look? How will they need to interact with it? How will you know it is working? Will it be a; collection of, a presentation of or instructions to. What is the tone of voice? It must be appropriate to your subject, audience and method of delivery.

Mandatory Requirements

You are required to include design development, solutions and contextualisation. Photographic documentation of the product, interaction or event will need to be included. On going documentation on your blog.

Deliverables

A clearly defined resolution(s) to the problem in an appropriate media and format. Two min presentation that clearly communicates your effective solution. For this unit we were asked to find a problem from our research and the invent a solution to the problem we picked and then we were to create the packaging for the solution to the problem. I chose to solve the problem that online there is not really a social network solely for skateboarders where skateboarders across the world could share information with each other about skating, such as different spots in each town and etc. So therefore that packaging that I would be design for said website was that I would design the branding identity for the company that own the website. We were then asked to re-write the brief for this unit to reflect the project we had decided to take on so now my brief was to design a fully branding identity for said company that must include a minimum of A logo for the company, a header including the logo and additional text, branding identity guidelines such as the font family that the company used and the colour palette that they use too and finally include applications for the branding with a minimum of a business card and a mock web page. To start everything off I brainstormed via a mind map all of the parts and aspects of the branding identity and as I believed it is the most crucial and important part to the branding identity I decided to start with and spend the most time on the logo. I started off by drawing out a lot of different variations of possible logos that I could use for the branding identity, after drawing out as many possible variations as I could do the next job was to choose which of these I would take further. After discussions with my peers and tutor through crits and informal chats I decided that I would take the second down on the right to the next stage. Next I scanned in the drawn version of the logo, uploaded it into illustrator and then used the pen tools to draw shapes and the pathfinder to join the shapes together. After I had finish doing this I finished off the logo with the accompanying text, I decided to use Helvetica Neue Ultra Light. I decided to do this as when placed next the thick garish logo any other type I chose looked silly and I chose ultra light as I thought that the contrast to the logo worked very well. The accompanying text read "STYLE.KNOWLEDGE.ART.TALENT.EXPRESSION" this being the company name. I then got a stock image of which is designed in a way that you can use it to display branding and used photoshop to photoshop the branding on to practical items such as business cards, mock letters, note pads and stationary. I also designed a t-shirt with a use of the logo and made it in colour variations of black, white and gold logo on black and white t-shirts and therefore my three colours for my colour pallet were chosen. I decided to use a gold colour with my black and white theme as I believe it worked well as I wanted to add an almost classier feel to the whole aesthetic. I then put together a letter headed sheet with the branding guidelines about font family choice and colour palette. finally I used a picture of an existing social media site and photoshopped it to mock up a webpage of what the website may look like with the branding used. In the final crit the response to my logo was brilliant everyone liked it and thought that it was very well put together, people questioned the reason behind making a font like I did when I said I wanted it to look like a company internationally and not just like a british company, but when I explained the trends in the skateboarding market with simple minimalist fonts and logos being primarily used by british companies and rather the international market is more suited to the more garish fonts like I ended up making.