Sunday, 16 November 2014

OUGD403 Poster Research and Analysis

We attended a lecture of which was based around the history of poster design and at the end were asked to do some research into poster design that could help us when we start the last studio brief of the module study brief 4. In the research I will look at the history of poster making from the early stages of poster design to the modern day.

In the lecture we were told about some posters of which were pioneering of new ways to make posters and these were revolutionary at the time, these were;

"For President Abraham Lincoln. For Vice President Hannibal Hamlin"
Woodcut on Linen
H.C.Howard ,1860

"El Dorado Music Hall"
Lithograph
Jules Cheret ,1894

"Skegness,is so bracing"
Silkscreen
John Hassall ,1908

"Britons Want You"
Screen Print
Alfred Leete ,1914

These posters all took specific part in the history of poster design as they were designed through revolutionary means. 


The first poster I will discuss is a very old example of a poster used for the Abraham Lincoln presidential campaign and it was made through a woodcut process and is a very early example of poster design in history.


Even though poster design was around before this point this was a revolutionary poster as the posters prior to this even though they were made through a very similar lithographic process they weren't as advanced they were usually made from woodblock or metal engravings and had a lot less use of colour available. Jules Cheret pioneered the process of the three stone lithographic process and this was the birth of the modern day poster. This process allowed Jules to produce a poster through this means and too do it cheaply aswell allowing for low-cost colour posters to be made. This was a big step as it allowed posters to be more widely made across Europe and started a poster revolution


This poster is a poster called "Skegness Is So Bracing" designed by John Hassall in 1908. This poster was somewhat revolutionary as it was instead of being designed by lithography was designed by a silkscreen print. This printing process allowed for the designer to use a greater variety of colours. This is designed in the way that one colour is added at a time and this allows for a varied range of colours in the poster design.

This is my final poster in my timeline of poster history. This poster is revolutionary as it was a total change of the means of poster design in the real world. Instead of posters in the past  of which had been designed for artistic purposes or advertising purposes. This poster was designed for an effort to get people to fight in the war. This new reason for poster making changed how everything had to be done, posters now had to be made cheaply and had to be easy to reproduce. This brought on the idea of poster making by using the means of screen printing allowed this poster to be easily and cheaply reproduced.

The Bauhaus movement brought around a new style of poster design in the 1920's. There minimalist style brought around an age of posters of which were simple yet effective, all about function over form.

Here are some styles of graphical posters of which I am most fond of throughout history;



I am inspired massively by the very colourful and illustrative posters of the "Hippie" movement of the 1960s. The use of vivid colours, interesting typography and and the whole overall illustrative psychedelic nature is something that I love to see in graphic design. I am massively into designers of the modern day era who still create this style of design but in a much more modern way, for example a designer who had been an inspiration to from for a long time called Pannand, this is some of his work. The second image is a poster designed by an artist I also like who works in a very similar way;


I found this style as I listen to a lot of almost psychedelic rap of which has its obviously links to the psychedelic music of olden days.

The final style of poster design that I am quite interested in is the redesigns of film posters but more specifically a certain style of redesign of which has a very simplistic theme to it, here are some examples of the posters designed by Moxy Creative;


This style of poster design is something that influences me massively and I would love to have a go at creating work in the same style.




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