OUGD403 Studio Brief 4 Message & Delivery - Delivery - Design Development

Now I knew in which style I was going to design and what message I was going to portray In the message it was time to get going with the creation of the posters. My initial design came from the name of the fight "The Rumble in the Jungle" as it gave me the idea to start with a jungle scene style to the photo. I drew out some quick sketches of some jungle style palm tree boards on the left hand and right hand side of a page, when the sketches got good enough I used the final one by scanning it in and using it as a template for my creation of the first digitalised poster. As this was all surrounding a naturalistic theme I decided it would be best to choose green and brown as my two colours for the posters as these earthy colours depicted the meaning I was trying to display. I decided with the type and image and the image only poster the best way to make the poster high impact would be to use a quote surrounding the downfall of the city and too partner this is both examples with a strap-line of which said "Donate to bring this country back to its former glory" and these two posters came together rather nicely. A problem I later encountered was what I should do with my image only poster. As I was not the only person struggling so much with this I decide to set up a small informal crit where we displayed out thoughts and meaning being delivered and were given advice by our peers. In this informal crit it would be most appropriate and evident for the type only poster to be an image of which clearly shows the meaning of donation. Eventually I came up with the idea of a hand dropping £2 into a donation box, to keep this tied in with my my first two posters I created this Image in an illustrative design and kept my original colour scheme and after doing this the three posters came together as a set of posters of which were aesthetically similar.  Here are my final three designs;

After the completion of my three posters I ran a test print to see how the designs would come out and this helped me to identify a few minor design problems of which I later solved back on the computer program. When I knew the posters where them definitely ready for the final print it was then time to think about which stock I should print them on. After some thinking I decided that I would print the posters on sugar paper as the colour of the paper fit in very nicely with my chosen colour scheme and therefore added a further dimension with another colour from the stock, the paper also isn't the best at taking ink and therefore the almost feathered edges of the images that developed from this fact works well to display the rustic style I was looking for and finally the thickness of the sugar paper also added to the overall aesthetics of my final poster. 

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