OUGD504 Studio Brief 01 - Chosen Fold and First Mock Up ADD IMAGE

It was then time to decided which fold I would take forward in the project and use for my final leaflet and I can to the decision that I would use a horizontal roll mailer folded leaflet. The decision to use this fold for my final leaflet was hard as there was a lot of other simple and effective information holding leaflet folds that I discovered but I decided that the horizontal roll mailer was definitely the most appropriate.

i came to this decision because of the fact that yes even though it also is simple and effective like the other folds and while still holding the mass of information in such a manageable pocket size like the other folds it stood out to me with the way I thought it best represented the design process that it would hold in its content as out of all of the fold types I have looked in to it most represents the linear step by step feeling from the design process due to the fact that after the cover of which encapsulates the whole leaflet it is then unfolded one by one releasing one stage of the process at a time further reinforcing the feeling of when the first stage is completed the second stage can then be opened and started!

I then decided to recreate a very rough initial mock up of the folded leaflet that would hold no information and only act as a means to see how the end product would work, this helped me as it allowed me to se where on the leaflet the information and the cover will be placed and further helped me realise that due to my five stage design process I would need to create a six section net to then be folded into the leaflet.