Saturday, 3 October 2015

OUGD504 Studio Brief 01 - Development

The first stage of this was to design the background of which would serve as the backing to all the information on the leaflet. The background features a light blue colour included in oder to be reminiscent of colours representative of school and learning such as the similarity between the colour used and the colour iconically linked to the colour of biro's, and graph paper and more school based references making it the perfect point to start from. To finalise the background the decision was made to include a paper grain in to the designing stage to add further representation of the links to education and learning. This grain wouldn't be printed in to the final outcome of the unit but would actually be recreated though a grained stock choice but in the design it is only being used to represent what will be later included through stock choice.



As I was trying to represent my unorganised and unplanned design process through the leaflet in the main designing of the content I refrained from using any sort of grids so that it unconsciously represented exactly what was desired. Although I refrained from utilising a grid in to the design I did conform strictly with the margins of the page in order to retain some sense of professionalism while not using the grid.

To retain this representation of my design process I began by randomly placing the different questions that I had already outlined in preparation randomly on the page ensuring that they would all fit in to each page in some way and then each page could also be combined with the title of each step of the process. Some small editing of the position of these statements and title and I was ready for the finalising touches to the design.


The final touched to the inside of the leaflet were then all that was needed to complete the inside. To add emphasis to the essence of a flow chart that I was trying to convey through my design process leaflet I added some small additions. The first of these was a dotted line reminiscent of something seen through our educational career. The process was split in to five different stage of design and each included three different statements. Each statement had one dotted line going back to before that step of the stage and one dotted line that advanced on to the next statement signifying the progression from one stage of the brief to another. This was then further enforced by the small Y & N iconography to further reenforce the essence of achieving the stage and moving on from it, or failing on the stage and looking back at it and giving it another go.

The five different stages are then also linked between the full bleed images of which identified that when a stage of the process is finished for example research it was then time to move on to the next stage for example idea generation.


As the inside of the leaflet was very busy and hectic it was then decided that the outside would be kept somewhat simple to balance the inside. The typography used on the cover remained the font used on the front cover of the leaflet with the title that said "The Five D's Of My Design Process" and ensuring that the outside of the leaflets decisions such as the colour, typography and aesthetic style were kept the same to ensure a level of similarity and consistency throughout the design. The leaflet was finalised with the inclusion of my name on the back cover to shop authorship and finally another inclusion of the dotted joining lines to help promote similarity throughout the leaflet.





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