The next aspect that I had to decide on was the colours of which I would use on my final folded leaflet. During my research I outlined by looking at examples of work of which I am taking my colour inspiration from that in the world of design normally info-graphic style work is accompanied with bright graphics to keep the viewer focused.
I then decided then came up with many ideas of which I could use for the colour scheme for the leaflet the first of these playing on the earlier mentioned aspect that the more vibrant the accompanying graphic the more that it will help the viewer to keep focused and will convey the information better.
The first of these colour schemes was a scene very reminiscent of 3D technology of the past. The vibrant contrast of the over lapping of the very almost neon blue and red and when also contrasted again a perfect white page created what I believe to be a very eye catching aesthetic exactly what I was going for. Although the contrasting nature of this colour scheme perfectly fits what I wanted with the vibrant colours keeping the focus on the information I don't believe the colour scheme well enough fitted the brief and process side to the brief so it was back to the drawing board so to speak.
After thinking more in to the process of which I was displaying in my leaflet I started to think about the fact that the process seems very trial and error and not only this but the fact that I was almost through the leaflet teaching/informing and this led me on to altering the colour scheme mentioned above so that It linked more to the actual process in the leaflet.
I kept the vibrant blue nature of the work so that it would still remain eye catching to the viewer and effective in conveying information but scrapped the idea of the red as this in no was linked to the process at all. I decided to keep the blue instead of the red as after contemplation that the leaflet to to teach/inform I wanted to replicate this sense through the colour scheme and therefore chose to go with an almost school/learning orientated colour scheme using the blue as a feature on the lighter colour to be reminiscent of a blue biro on a page and this led me on to combining the blue with an off-white/cream colour of which is reminiscent of the page on which the brio would be. I believe this although subtle is a good link between the process and the colour scheme and in my eyes displays the pen on paper teaching sense I was looking for.
To further enforce this colour scheme and further enforce the links it has I decided that an additional grain would pull the whole thing together adding to the paper like aesthetic I was trying to display. Below you can see my finished background for the leaflet including the grain and colour scheme.
This colour scheme works well for my folded leaflet for multiple reasons firstly due to the fact that the leaflet is to be created and produced in university giving my limitations of what printing methods I could use in the production of my leaflet. The simple colour scheme allows it to be produced very efficiently and cheaply, due to the fact that the blue single colour ink used could be printed on a cream stock to give the effect of two different colours in the leaflet. This keeping the ink and stock prices down. If the limitation wasn't set that It has to be produced in university it would open up a much better method of production for a much more large production scale. This possibility would be opened up as due to the fact the leaflet only uses one single printed colour on a coloured stock it would lean itself to be produced through a one colour lithographic method. This would mean that for an initial cheap set up cost of production costs and printing plates, for around £100 set up costs a really high amount of copies could be printed for pennies per copy, making this a much more efficient way to produce a high level of prints cheaply and efficiently.
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