OUGD504 Studio Brief 01 - Production & Considerations

When it came down to the production of the folded leaflet first I tried out multiple different mock version to identify which fold would be most appropriate for the leaflet and then when I had decided which fold to take forward in to the next stage. After deciding the next stage was the designing at that was completed interlay though illustrator to create the vectors and type used in the design and then the aspects of the design were then organised and put together in indesign as I prefer to use InDesign for layout purposes as I believe it achieves the most professional result.
Due to the brief being such a small outcome and also being aimed at such a small target audience that being ourselves and other tightly linked graphic designers at the university meaning the production methods didn't need to be too expensive and professional as when it comes to leaflet printing this can add a lot added expenses to the production stages, where as the printing facilities we have access to in university will be enough to achieve the desired level of professionalism and inexpensiveness.
As we have the limitations put upon us that are we can only use the resources that we have access to in the college printing these leaflets could become a very costly process as we are printing small limited runs. In oder to be able to keep these costs down I decided to use a lighter weighted stock as this allowed me to keep the prices for the production down but also helped the folded leaflet fold cleaner which ultimately made it look more professional. In a more commercial context if I had access to more money and alternative process due to the fact that the whole design includes only one printed ink colour on a cream colour stock the whole production costs could be kept well down when printing a higher amount of runs by using a spot colour of which can save you a lot of ink and printing costs at a professional printers and also it opens the possibility that this leaflet could be printed through a one colour lithographic process. This would mean that for the solo one off price of the set up and plate production casts which usually results around £100 1000's of copies could be printed for a price as low as the ink and paper around £5. If this method was chosen extra post-designing stage considerations must be in place to ensure the single spot colour printing process goes smoothly but none the less this would be reasonably cheap to produce whether using CMYK or Spot inks due to its minimal nature.