Now that I had decided the type of fold that I would use for the leaflet I now had finished the physic side to the leaflet the next thing I have to decide is the aesthetic style that the information will be displayed like in the leaflet so I will look at a few different types of way that I could display the information in the leaflet. There is two different main style in which I believe I could display the information. Due to the fact that I decided the leaflet would be a very information based non minimal stage orientated leaflet I decided that I could either display the information in a standard hierarchal way putting all the effort into the display and layout of the type and then accompanying this with appropriately linked graphics, putting the emphasis into the layout of the leaflet and information or I could go almost the opposite direction and choose two combine the two aspects of the last style together and display the information within the leaflet in a info-graphical way.
Layout Focused Style
The first style I looked at was a way in which most leaflets as normally displayed. The masses of information in the leaflets are displayed along side a series of appropriate graphics giving these leaflets a high sense of order, function and layout. This is a widely used technique in the world of leaflet design and is an effective way of displaying information while still adding a sense of design of which is necessary to pull the whole leaflet together
Info-Graphical Design
The second style of aesthetic choice I looked at was info-graphical. I decided to look at this style as similarly to the last style it is a method of which to display a high amount of information in a leaflet like i am looking for in my final leaflet but while combining this effectiveness with a visual side to the leaflet. The combination of these two compared to the separation of them in the last example can be very beneficial as the graphics used in the leaflet are there no longer as a added visual side along with the information but are used in conjunction with them to improve the was the reader will take in the information, making this another really effective way that instead of being a side aspect the visual side to the leaflet can help how the informational side is delivered.
After looking at these two different styles of information and visual communication I have decided that I would much prefer to use an info-graphical method in the creation of my leaflet as yes they bother are very effective in the way that they display information I believe that the combination of information and visuals rather than the separation of these things will be very beneficial for my leaflet as I believe the combination allows the information to be passed on the reader much more easily where as I find that most people believe in the other style where the graphics and information are separated people find often an inappropriateness of the graphic in the style and the excess in information without the visuals easily leaves people disinterested.
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