Study Task- Typesetting
| Module ID: | OUGD404 | Module Brief: | Clickable Title |
| Module Leader: | Simon Harrison | Module Deadline: | |
| Brief Deadline: | Outcomes Assessed: | ||
| Studio (Task) Deadline: |
Task
Re typeset Lewis Carrolls - A Mouses Tale using a postmodern approach and a modernist approach.
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Research Sources/Further Information
Mandatory Requirements
| Blog Post - demonstrating awareness of a range of approaches and rules within type setting |
Deliverables
| Blog post Printed final resolutions |
For this brief we were put into groups by the tutors and then given the poem A Mouses Tale by Lewis Carrolls and told to typeset the poem in both a modernist and postmodernist approach and as a group we started by drawing out examples of the typesetting idea's that we had, after finalising the ideas drawn out we would then digitalise the typesetting and make it final.
Above are three photographs of our initial ideas and final conclusions. Firstly we set about with re-typesetting it with a modernist approach. For this approach we made a decision to set the type at the size we chose by loosely following Massimo Vignelli's rule of seven/ten words per row to maximise readability. We decided that we would increase the size of the poets name and then further increase the size of the name of the poem respectively to follow a modern type hierarchy and therefore to add extra emphasis to these parts and then further more made the name of the poem bold to increase this emphasis. We decided to set the type following a left aligned (ragged right) structure and decided to set the text in Helvetica to further emphasise the modernist style.
Then we set out re-typesetting the post-moderist approach. As a team we originally discussed setting the type in the shape of a mouse so that it linked very well to the poem itself but also displayed unorganised messy post-modernist traits, we decided against this as we didn't think this linked well enough to a post-modernist approach and so therefore instead started working on the typesetting by setting some words from the poem much bigger than the other to add emphasis to these letters in a post-modernist approach and we also started experimenting with setting certain words in different typefaces to the rest of the body copy. Finalising our finished post-modernist approach with the variating type sizes and typeface we also finished the whole thing off by going back to our original plan and typesetting the name of the poem and the poet in a wave/rats-tail style to make links to the poem.
Then we set out re-typesetting the post-moderist approach. As a team we originally discussed setting the type in the shape of a mouse so that it linked very well to the poem itself but also displayed unorganised messy post-modernist traits, we decided against this as we didn't think this linked well enough to a post-modernist approach and so therefore instead started working on the typesetting by setting some words from the poem much bigger than the other to add emphasis to these letters in a post-modernist approach and we also started experimenting with setting certain words in different typefaces to the rest of the body copy. Finalising our finished post-modernist approach with the variating type sizes and typeface we also finished the whole thing off by going back to our original plan and typesetting the name of the poem and the poet in a wave/rats-tail style to make links to the poem.
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