Study Task- Book Cover Analysis
| Module ID: | OUGD406 | Module Brief: | Clickable Title |
| Module Leader: | Simon Harrison | Module Deadline: | |
| Brief Deadline: | Outcomes Assessed: | ||
| Studio (Task) Deadline: |
Task
Who Designed the cover, are there any links between them and the book?
What is the intended message?
What are the semiotics behind this message and how/why have they been used to support the message/content?
Is the cover successful in communicating this message/content?
Are there any counter-arguments, if so how could this be better communicated?
Avoid unnecessary description – only include general background details and history when they add to your argument, e.g. to show a crucial cause and effect. Practice distinguishing between description (telling what happened) and analysis (judging why something happened).
Interpret your evidence – explain how and why your evidence supports your point. Interpretation is an important part of critical analysis, and you should not just rely on the evidence "speaking for itself".
Be specific - avoid making sweeping generalisations or points that are difficult to support with specific evidence. It is better to be more measured and tie your argument to precise examples or case studies.
Use counter-arguments to your advantage – if you find viewpoints that go against your own argument, don't ignore them. It strengthens an argument to include an opposing viewpoint and explain why it is not as convincing as your own line of reasoning.
 The designer of the front cover isn't noted on the book or anywhere on the internet, so therefore to me all I can guess is that the publishing team are responsible for the front cover design.
The intended message from the design of the front cover of the book isn't apparent to me. The image shows an exclamation mark of which inside of it holds the text for the front cover, the front cover is finished off by the replacement of the circular part of the exclamation mare being replaced by a cherry. in my opinion the front cover does not at all show the meaning that is displayed though the content of the book. The book revolves itself around the notion of a total revolution of the industry so that we plan more for longevity and not for downfall. The usual semiotics I would relate with this message firstly on a basis of colour would be the use of greens or blues as these are what we usually relate with environmental things, where as the book has used a very heavy use of red of which is totally opposite to what I believe the semiotics should be. Secondly another reason why I don't believe the book properly represents the semiotics that should come from the environmental nature is when I think about the thought process of the environment and after reassuring this with other members of my class by asking them all a question, in relation to typefaces if I had to represent and environmental nature it would be much more appropriate to use a small, petite and cursive font where as the book goes totally against this and uses a bold, thick slab style font of which shouts urbanisation rather than thoughts about the environment. So therefore these things come together for me in a way that it makes me think that the book cover totally doesn't display the meaning of the book at all.
One counter argument that could someone could say against my argument is that if you ignore the actual graphic used and look at the style and the colour scheme that really the rustic and rough nature of the front cover design perfectly fits in with the natural feel and that the vintage style design could be a sigh for the old industry style that needs changing of which is mentioned in the book but i just don't think it is evident enough the link between the book content and front cover.
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