Design and produce an A4 two colour screen printed book cover for your given visual culture theory book to be exhibited alongside Level 05 resolutions at Leeds Library.
Your design must work as a standalone poster for the purposes of the exhibition but also as a completed jacket design including; front, back, and spine complete with blurb, publisher logos, ISBN numbers, etc. Before undertaking the design you must consider and demonstrate awareness of the constraints associated with publishing.
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Background / Considerations
You should undertake research into both the content of your given book, the theory and the theorist. Are their any visual semiotics associated with any or all of these and how could you use or exploit these within your own design treatments. You should aim to identify within your initial research an aspect of the publication which you feel you can effectively communicate through the medium of a book cover.
Begin your visual research by exploring celebrated book cover design, these should include but not be limited to the following:
Chip Kidd Peter Mendelsund Jessica Hische Oliver Munday Jennifer Carrow Shirley Tucker David Pelham Avoid limiting your visual investigation into only book cover design, undertake a broad and varied exploration of visual communication. |
Mandatory Requirements
| Two Colour (plus stock) A4 Screen Print. |
Deliverables
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Design sheets.
A4 Two Colour Screen Print - final design
Final printed book jacket design Blog.
For this brief we were given a book and told that we were going to redesign the front cover of it for an exhibition at the leeds central library. The final resolution would be a two colour screen print tht we would do and then along side that a digital full jacket redesign for the book and the final screen printed A4 cover would be used in the exhibition.
We then completed three study tasks that in which we would gain knowledge and an insight from and then we would use the learnt knowledge to help in the designing of out book covers. Firstly we analysed the book and the content of the book, and then analysed the front cover design of the book finally we used what we had gained to have an insight into the final outcome for the unit so we created a purely black and white typographical piece that would be a possibility for the final outcome or would at least give us a little insight.
For the initial stage I started sketching out some simple ideas incorporating some ideas that i had generated and that i had suggested to me in crits. Incorporating some aspects that I wanted to feature in the work such as some sort of symbol for the visual semiotics side linking to the content of the book, and also the inclusion of natural colours such ad blues and greens to again link to the books content. Here were my initial ideas that I had; I presented these and the background information to my analysis of the book in a presentation as the crit for this unit and to get feedback from;
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Originally i planned to use the design below for my final outcome and screen print but from the crit it was pointed out that actually everyone preferred the reasoning behind the idea with the two C's on the cover so I changed my mind and decided to do the below and here are the final positives...
The first three images are my initial ideas that I had and then I started tweaking the symbol used as i repositioned it so that the arrows still added the sense of a recycling vibe but I edited it so that it also display two c's to stand for the two c's in the title cradle to cradle, finished off the posters with the off white background and the natural colours to give it a natural recycled look.
As I knew this was going to be screen printed I knew that i could make it look even more natural through the choice of ink colour and by printing on an off white heavy sugar paper to enforce the recycled look to it.
After finishing the front cover I continued the unit by starting the rest of the digital jacket for the book asn here it is below;
To finish the book jacket I kept the colour scheme and typeface choice in-fitting with the front cover and copied the description body copy on the back from the actual book and finished off the jacker with a publishers mark from the relevant publisher to give it the overall commercial aesthetic.
All the was left to do was to screen print the design. I found the screen pruning stage easy due to the fact that the blocking bold nature of my design made it very easy in the creation of the screen for printing and overall I was very happy with the final screen printed outcomes as the fact that the inks used were pretty translucent it meant that over the thick off white grainy sugar paper it came together perfectly to give the natural aesthetic I was going for. During the process I made a few mistakes but due to the fact that screen printing is very cheap and easy once the screen is made that I had more than enough attempts and prints that It went very well in the end.
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