Tuesday, 10 May 2016

OUGD505 - SB2 - Cause Research - Hip Hop: Living Culture or Commodity

There are four main elements that make up what hip-hop culture really is: Break dancing, DJ’ing, MC’ing and Graffiti art. Each element plays a major role in hip-hop. This beautiful culture originated in the Bronx, NY from the oppressed proletarians. The music from this culture was diligently expressed through MC’ing about oppression and the conditions the oppressed people were going through in this capitalist decadent society. It was not about money, cars, jewelry and negativity but as the years went by and white capitalist businessmen saw a fortune in this culture that they could exploit the voices that created hip-hop were greatly silenced.
The objectification and commodification of culture often signifies the end of its existence as a culture. However, in the height of imperialism, where the capitalists have learned to fashion their products to niche markets, all cultures will be commodified, and yet the oppressed still need a culture to call their own.
Today hip-hop is pretty much considered synonymous with oppressed nation youth culture even as that culture continues to evolve in many different ways. This is true in the United States, but also true to an extent in many parts of the world today.
We put our hope in the oppressed nations because of their objective interests in progressive change. That interest comes through in hip-hop culture, as much as the white corporate media and its white consumer audience do to discourage that.

Hip-hop developed as a living, dynamic life of a people; oppressed people in North American ghettos. As we'll touch on below it is still a living evolving culture that has been both adopted and adapted by people around the world. But before going global, hip-hop culture was commodified by white record owners for white consumers. They sold this exotic culture to white youth looking for rebellion and excitement. With hip hop, corporate America could sell a much more sanitized and safer version of Black rebellion to whites and while there were benefits in terms of the building of public opinion around the struggles of the oppressed, this was soon drowned out in what became a new form of reinforcing racist ideologies.

Commodification of Hip Hop

Hip-hop culture began in the late 1970s, but it wasn't until the middle to late 1980s that the cultural life and expression of hip hop grew to influence youth throughout America and the world. During the late 1980s and early 90s, the culture continued to thrive. In this era, Black and Latino youth further developed their voices through hip hop to express their anger, fears, ideas, art and frustrations within the dominant white-oppressor culture, with its police brutality and poverty.
Hip hop culture isn't just about the music, it's about a lifestyle - from the clothes we wear, style of hair, taggin' rail cars and walls with radical art and graffiti, unity and more. It's a culture of resistance.
As Immortal Technique wrote in his article, "Gangsta Rap is Hip Hop" a few years back, what was called Reality Rap in the early years of hip hop was a reflection of the conditions that the MC's saw around them. These images were influenced by machismo and other viewpoints that were part of the survival techniques of those coming up in that environment. As survival also required recognizing that the system does not work for us, this Reality Rap was a reflection of the mass revolutionary spirit that had fueled the Black and Brown power movements of the previous generation, but this only came with criticisms from the state and interest from higher white consumer powers.
White-owned corporations saw a profit to be made and stepped in to co-opt the movement. They became owners of record labels and put up money so these impoverished and oppressed people could sell their soul and music for crumbs while these CEO's got millions upon millions of dollars.
With the help of the rappers, the record labels promoted a one-sided image of oppressed youth, an image that has been pushed on the oppressed for hundreds of years - one of uncontrollable libidos, violence, substance abuse and general barbarism. They did this through lyrics about smoking crack, robbing and shooting other Blacks and Latinos in oppressed communities, misogynist raps and raps with no substance. We started to stray away from the four elements and this type of hip-hop started to negatively influence the youth and poison their minds. While culture reflects life, it also influences it. And arguably, the corporatized thug image contributed to the thousands of deaths that plagued south central Los Angeles and other American ghettos in the 1990s.

Hip Hop is Dead Until It Takes Up Revolutionary Politics

So with this contradiction in the culture of the oppressed came total destruction of the originality and with this concrete analysis there must be change. We must regain the true culture of hip hop, which is based in the real struggles of the people and helps to teach, empower and unite the masses. This culture can be used to ignite the proletariat to support the revolutionary cause. Culture is an essential element of the history of a people, and it's social development. Culture in general, and hip hop culture in particular, plunges its roots into the base of the material reality of the environment in which we live in the hoods and barrios and it reflects the organic nature of society, which is more or less influenced by the dominant white society and culture of our oppressed communities. Currently the revolutionary side of hip-hop is not the dominant aspect of the contradiction with the corporate/oppressor side. If hip hop is to transform into a true vehicle for social change, we must demand that our artists keep it a hundred and give us more analysis in their music. Stop promoting the use of addictive narcotics, that they become more active in our communities, and give our youth the encouragement to study, unify, and resist oppression. Hip-hop needs to reflect the struggle, and push it forward. If they fail to do this, hip-hop remains sterile and dead but with this Hip-hop could change the world.

No comments:

Post a Comment