OUGD505 - SB2 - Briefing

For the second and final brief of OUGD505 we were tasked with a brief that was immediately going to be a lot to handle, and would therefore require strict planning to execute it. The brief splits off in to two different main parts, the first of these being to collate a body of investigation and research specific to one certain topic/issue in order to obtain all knowledge needed to inspire informed creative decisions based around the topic. This contextualising and informational research will then lead straight on in to the second part of the project.

The second half of the project will then use the body of research that we have amounted in the area of one specific issue and then use this new found knowledge to assist us in the creation of a body of practical work that demonstrating our ability of using the information researched to lead to well informed creative decisions and demonstrate out ability to deliver well informed and powerful ethical design.

The brief then goes on to talk about the potential of outcomes that could make up the practical part of the project. As the brief is very vague in the directions that we can go as designers but very strict with how the execution of the project must be it leaves the potential for the final outcomes of the project to be very wide depending on the content of it but as this freedom opens up the possibilities of outcomes this means that the design outcomes will have to be very informed from the whole design process.

The body of supporting research and information must be well documented through the blog running along side the practical work and should act as the means from which all of the design decisions are meticulously scrutinised to ensure that they are as informed as they can possibly be. The whole blog running as a means of comparing the product, range, method of distribution, audiences, context, market place, tone of voice and many more different choices to ensure that the final design outcomes are appropriately placed for the issue they represent, documenting the stages from research, to initial ideas, to development stages to final stages and even through production to ensure proficiency in design.