Sunday, 10 January 2016

OUGD504 Studio Brief 01 - Evaluation

For the first brief of the second year I am happy with what I have produced and should give me a stepping-stone to produce higher quality and better-considered designs.
This brief was a good way to start the year off as the workload for the project wasn’t anything too demanding meaning that the unit of the module would get us back in to the frame of working and also even though it isn’t overly demanding it does still require a lot of considerations­­ that must be taken care of to answer the brief correctly and got us thinking about the main focus of the module of which is the production decisions that are made in a project.

The first aspect of the module that was beneficial to my growth as a graphic designer as the contents of the design were based around my process as a designer and how I would go around tackling a brief. This was a great content to design around for the first module, as it helped me to analyse the process I which I design and possible iron out and problems during the process and this is brilliant to think about as it effected how I went about answering all the briefs of this design production module and eventually the decision to display my thoughts process and a flowchart where you can be back and forth until the design is perfect.

Although I have already had small experience with the world of designing leaflets this module was still beneficial for my development as it allowed me to have practice with a much more advanced consideration in to the actual design of the leaflet. This came through not only my physical skills and knowledge with advanced leaflet folding methods, but also with an insight on the how information can be effectively conveyed to a target audience.

As the displaying of the information was a crucial aspect of this unit It was important the use research to its best possibilities to find out effective ways to display this information. As I mostly only have practice with displaying high levels of information through something as large as a whole book it helped me massively with my researching skills as I had to research ways in which high amounts of information can be conveyed by something as small as a leaflet through iconography and image.


Overall the unit was a very good way to start off the year as it helped me with finding myself as a designer and helping my with how I will develop this year and develop my skills and assets and furthermore the quality of my work. The actual leaflet that I designed ended up coming out very well. The flow chart style mixed with the step-by-step basis of the horizontal roll mailer folded leaflet meant that a high level of information could be conveyed to the audience while still looking aesthetically pleasing. The final product was printed to a high standard in a digital printing facility and on a stock that was light enough to ensure the production was cheap but also the fold could fold cleanly.

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