The next unit for the module, studio brief three was briefed today and heres what it entails. We had originally been set as a small project during summer to take twenty six different photographs of twenty six different examples of lettering. The theme for this photographs was a journey to the place and were all to be taken in the same place. I originally decided to go to Amsterdam and take the photographs there, and as in Amsterdam you can't walk around the city without seeing it everywhere the decision was made to document by photography the graffiti of Amsterdam. These photographs went really well but unfortunately the phone that they were took on decided to break and so I was back at the start with no photographs and having to think of a new idea.
As when I found out I couldn't retrieve the Amsterdam photographs was a lot further down the line in the project I was limited in to taking my photographs in Leeds as I wouldn't be traveling anywhere else. It was important to ensure that the photographs of the lettering that I took had a heavy link to the city in which they were taken and so I started to research in to the links about the lettering I could access and their links to Leeds itself.
After some research I discovered that since the 1940s Leeds has been the number one producer of neon outside of London and so I decided to base my Type In Context project on neon signage. The neon images were to be designed and arranged in to a publication with a style, size and format of our choice but that it must be designed in an art and photography book style with an equal balance of image and text. The book must then be bound by ourselves in any way we want but must be bound to a high standard.
As editorial design is something we already have a lot of practice in this unit is the chance to display how our editorial skills have developed by this time designing the book with a very developed style with all considerations needed. The things to be considered for the editorial comes down to either content based considerations making up the wide majority of the actual designing of the editorial design and furthermore the other main consideration is the productions stage of the book binding and as this whole module is entered around the production stage it will be important to evaluate and reason every step of the production methods stretching of the physical materials to the binding methods to the finished and the post designing stages.
Every step of the production considered. As a lot of editorial knowledge will be needed this is a unit in which a lot of research in to concepts and methods of editorial design.
| Content considerations: Research - art & photography books, grid systems, audience Experiments, developments, evaluate Type and layout Photo quality / editing Preparing your document to print Production considerations: Stock Print Method Binding Method Mock Ups / Experiments (evaluate) Finishes Commercial Considerations VS. Access To Resources Preparing documents to be sent to print - any considerations in regards to print methods (digital or offset) Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.) Identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready for printWhat printers will be expecting - marks, bleeds, etc. |
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