OUGD504 Studio Brief 02 - Concept Feedback Session

After displaying my conceptual ideas combined with my research findings to my peers in a feedback session I received brilliant feedback as after looking at the existing branding for Tratar Bicycles of which they outlined as "over corporate, boring and lacking in emotion" they agreed that my idea to not only display the quality and professionalism of Tratar bicycles through the logo like this instead I would find the perfect balance of professionalism and the warming, inviting and bespoke custom nature that isn't well represented through their exiting logo. With an added emphasis on the ethos' and eco-friendlinedd of the company and how this can be displayed through the logo without becoming unprofessional.