As I wanted to create some aesthetic similarities between the actual online website and the adapted formats such as for mobile phones or table I have kept the majority of aspects very similar to the website but have just rearranged them for the alternative format see they still represent what I wanted through the website but work for a smaller format. The layouts have been designed by adapting the original 12 column grid from the website to a 4 column grid structure.
Similarly to the online site the phone app will start out by displaying some sort of image or moving image in which there would be something to display the loading of the website, one the website has loaded the image must be pressed by the user to advance to the next screen. This adaption of the site for mobile includes all of the aspects that the website uses to ensure that user-engagement and user-friendliness but just rearranged to fit to all considerations and limitations of the mobile and smaller format devices.
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