OUGD504 Studio Brief 04 - Website Concept

The concept for the whole album release campaign website will centre itself around the 20th year anniversary rerelease and redesign of the album Enter The Wu Tang: 36 Chambers by Wu Tang Clan and rather than concentrate on the old gritty aesthetic used i the original release of the album in the 1990's it will concentrate on the album, and aesthetics which will be furthermore taken on and used int he adjoining website being changed to a much more modern and clean aesthetic sense the reason for the rerelease of the album. The reason for this redesign and drastic change of aesthetic appearance centres itself around the fact that the reason for all of this is to increase album sales and therefore appealing to a newer generation of which won't be as knowledgeable of Wu Tang Clan and increasing the following. The main concentration in the project will be to keep an equal balance of doing what the objective is asking for and revitalising the look for the newer followers while keeping the aesthetic choices some what similar as to ensure that the following the group already have don't disagree with the changes in the redesign.  I will ensure that I make the website in the way that I have outlined in the research stage ensuring that the website it firstly unique in style and engaging to the target market but also while doing this simple and easy to navigate therefore creating an overall user-initiated experience.