OUGD504 Studio Brief 02 - Display & Production Consideration

For the presentation of my unit I submitted the final deliverable outcomes of my logo in two different ways, the first of these was a physical printed outcome in which enables me to envision how the logo will work on printed collateral, the second method of deliverable was a digital one in which I edited the logo so that it shows what the logo would look like engraved in to wood as I believe this is the best way that the logo could be represented on the product. If the bike was carved by hand and then a small amount of extra time to hand engrave the logo in to the product was dismissed and instead the logo was printed inexpensively on the product this wouldn't accurately represent the company ell enough. Here are the two final deliverables below;

Due to the hand carved wooden nature of the product the logo is to be engraved in to the product itself as I believe that this would give the product a much more professional finish than if the logo was just printed on the logo. The accompanying collateral for the unit would have the logo printed to help with legibility when needed on documents and online resources.

The logo was designed on illustrator and is entirely a vector and this means that due to the fact it include no pixel based designs at all that the logo is fully scalable meaning that whether the size of a matchbox or the size of the wall the logo will never pixelate.

In the printing stages of my final outcome I decided to print the final logo on two different shade of brown GF Smith 350gsm paper type both printed on a pattern embossed paper to elude to the nature of how the final logo would look on the actual wooden product. The GF Smith paper that I printed on is actually quite expensive per sheet when bought at smaller quantities meaning ti would have been expensive to print off a high quantity of these final outcome but as I only really needed a couple the price problems were manageable. If there was a need for a high amount of outcomes in a more professional situation buying the paper in higher quantities would made it somewhat cheaper. If the limitations that were put on me due to the resources I could access in university weren't inlace I would like to try de-bossing the printed logo to imitate the engraved final finish or further more would like to get a piece of wood and have it actually engraved as I believe these are aspects that would massively improves the professionalism of the final outcome yet they weren't really accessible to me.

As the outcomes only include engraving and a solo black ink outcome the use of spot colours was unnecessary as just using the black in CMYK would be the cheapest professional printing option.

Although I was really happy with the design that was produced and the way that I had presented it buy way of printing methods and expensive stock costs I think the whole unit could have been tied together with more of a professional sense If I would have had the capabilities to engrave the final logo for physical display and so looking at the last final touched to a unit like this is something I will have to really consider in future briefs.