OUGD503 - D&AD - Design Bridge - Aesthetic Styles

Before the designing stage properly begin it was time to make the final decisions on the aspects that would go in to the packaging, and the aesthetic style in which it would all be developed.

Due to the fact that the typeface to take forward had already been decided,the name of the beauty range and the pattern for the bottle packaging had already been constructed it was time to decided on the aesthetic style in which the packaging will be constructed. Due to the fact that we are going for neutrality within the packaging and also implementing a somewhat Japanese style to the design sue to the name, we would implement through the design a very clean and simple aesthetic, well organised and structured format.