The net stage was to finalise the brand packaging for this campaign, as earlier mentioned Orchard Pig as a brand offer three different bottles of cider but this is not the only product that they offer. Outside of retail establishments they also offer a range of keg/draft ciders that are to be sold in pubs and bars and so for these the packaging design doesn't relate to the way in which the keg is designed but actually the design relates to the clip card displaying the type of cider that attaches to the pump when sold inside a venue and so therefore this is what will be designed instead,
Earlier in the deign stage the pig illustrations and typography had been finished at the moodpboard stage and so therefore the challenge was to simple organise and format this feature in to the finished pump clip design. The style was maintained throughout the pump clips that related bottle packaging design itself and the colour scheme was kept consistent through designs, the designs were maintained simple and clean through the use of the consistent grass effect and feature colour to distinguish each cider through its own feature colour. The clips were finished off with the typography in which it depicted the orchard pig name, the fact that they are rooted in somerset which was a massive focus point in the briefing, and the feature name of the cider itself within the illustration. The whole design was finished with the pre-existing Orchard Pig logo as this was also stipulated in the brief and actually helps to improve brand notoriety.
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