Even though the main focus of our beauty care range centres itself around the fact that it challenges gender stereotypes in the design world of beauty care, we wanted the product to also challenge the environmental and ethical aspects that are also associated with the beauty care industry, for inspirit for this the decision was made to look at Lush as a company, and the ethics that they implement in their products.
To implement this the products will be designed, and displayed as vegan, ethical and against animal testing. To further enforce these ethics and also link the packaging design to the name of the company and what it stands for the decision was made to incorporate this as a aspects in the packaging for the beauty range.
The idea waste incorporate this in to the packaging, but while doing this we would also improve the packaging design, and make it looking from more a standard cosmetic choice, to something a little more high end through the use of a printing finish, to add the little extra to the packaging, and ultimately attract the customers. This printing finish would be a UV spot varnish in which would could include the pattern all over the packaging of the products but so that it doesn't take away from the bottle and the packaging itself this pattern would be printing in varnish. This would mean that the pattern wouldn't be overpowering and therefore take away from the products, instead it would round off the design as a whole through its subtlety.
To ensure that this printing method could be visualised through the designing process, as we couldn't simulate the UV varnish in software, the pattern was overplayed with the wrap around packaging of the beauty products and the had opacity applied to it, so that it became translucent, simulating the effect of a spot varnish.
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