When the decision came to adding colour to the products the decision was a lot harder than we thought it was going to be, we knew that we needed and wanted colour on the jackets due to the fact that this would help potential customers differentiate between the range of different products and furthermore that without this use of colour, the designing of the later stage such as the website and advertising material could be come more difficult as we would be limited with the range of colours that would be appropriate to use through the designs.
We knew that we wanted the products to have a colour on them, but we didn't want this colour to be the same on every bottle or part of the basic design as this would make the jacket of the packaging fit less appropriately with out clean simple and elegant Japanese aesthetic and so the decision was made that the only use of colour in the product packaging would be included through a minor use in the typography and each different product would have its own related colour in oder to help produce brand notoriety and distinguishment between products through colour. Originally we tried to contextualise the colours to the products themselves but there wasn't enough actual link between the colours we were looking at and why they related to the product so instead the voice of colours was made on a aesthetic basis only, which colour we believed worked best with the packaging design.
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