After going in to establishments that would sell the product that we will eventually design it became immedeitly apparent that we had picked the right topic within the beauty industry to tackle as it posed a serious problem. It was blatantly obvious the both mens and women care products follow strict guidelines within design, women are to look light airy and elegant and mens are to look rustic rugged and hard and both of these aesthetics are just to chicle for modern society and so this was a big task to tackled.
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