For the collaborative side of this responsive unit the decision was made that the brief that would be taken in to the design stage of the unit and eventually would be submitted to D&AD and be entered in to the new blood design awards. For this collaborative part of the module our collaboration will be comprised of me and Ethan as a partnership, this will be very interesting too see the quality and amount of work we can produce as a partnership. We both have interest in the same style of design and would like to see what the partnership can produce.
The challenge from D&AD and DesignBridge is to consider the extent to which the beauty care product industry has its stereotypes and after from this the challenge is to create, brand, design and plan for the release of a product range in which it has the aim to break one of society codes on beauty care be it gender stereotypes, body image, environmental issues and anything else that we believe is a hot topic in this beauty industry. The challenge is to create a line of beauty products for the target market of people who care about making a change in an industry they love.
The goal is to choose one problem to over come but as a team we believed that multiple possibilities of options could be considered due to the factor that out initial thoughts were we would like to concentrate on gender neutrality within the beauty industry but also have environmental factors also come in to our final outcomes.The Main focus is all on method, ethos and sustainability.
The brief tasks us to create, brand and package a new brand that has its main focus on one certain aspect of the beauty industry and to create a range of three different products and package them appropriately, the choice of which products to use will be a vital choice. It would be vital to create a brand, and package the product so that embodies its values of the brand and what it stands for.
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