OUGD503 - YCN - Orchard Pig - Brand Guidelines

Furthermore in the project pack that was received when entering the design competition there was a range of material of which helped as a visual aid in understanding crucial parts of what Orchard Pig are about and helped understand the brief a little more by producing a list of brand no go's.

Here is a selection of the collateral delivered with the project pack pertaining to the brief that will be beneficial in the completing of the brief. It starts by outlining the aspects outlined previously us with a list of key words they they believe represent Orchard Pig as a company, and these are to be conveyed through the redesigning of the packaging and the overall campaign.

It then provided with a list of the key ethos' and mission statements of the company centred around how the company is perceived, how it is advertised, how it likes to act and more importantly how it is to be designed.

The next aspect that it advised on is the use of language within the designing and the campaign as a whole, and what language should be avoided, as they think it is either too cliche, tacky or not representative of them. This will really benefit the designing stage of this process as it had created a strict guidelines of things to avoid that would allow for boring and unimaginative design and so have therefore pushed for design that isn't like anything already on the market, this will mean that in completion I will definitely have to think out of the box.
It also dismays the use of overused language and cliche's in the working of the campaign and the packaging design and this will make for a much more imaginative camping.

The next aspect that they provided similarly to the last section built upon what the company would like to present themselves as to potential customers/fans and what will have to be avoided in the creation of the collateral and design work. Instead of it pertaining to the language used throughout the campaign instead it outline the no go's when it come to the visual aspect of the design. Namely what visuals must be avoided at all costs but like the last section all this is ensuring is that the design is as imaginative as it possible can be and stops the chance of uninspired lazy design.

The final aspect of the design identity that was necessary to convey for Orchard Pig was that no matter what is done to the branding, designing and packaging the original orchard pig logo with the original lettering most be present on the packaging design somewhere, as this is a very crucial part to their identity as a brand and without this they would not be able to achieve brand popularity and make a name for themselves.
The original logo must not be defaced or changed in any way, even if it is still pig released and the pig must never talk.

To ensure that this logo could be properly used in the packaging design they provided in the pack a high quality, large size version of the existing logo, which should be used in the design work.