Due to the fact that the whole project revolves around creating a beauty and healthcare range that is gender neutral, the choice of which typeface to use throughout the packaging is a very vital decision as this could be the aspects that sways the packaging more towards one gender and therefore doesn't apply with the aesthetic choices that we are going for with Youni. It had been decided that due to this fact it would be most appropriate to use a sans-serif style typeface as firstly the desired aesthetic was of a Japanese clean and minimal style, and the use of a serif style typeface would be out of context with the rest of the packaging design and this would ruin the overall outcome. Secondly the choice can out of the fact that through out time as a design it had been drilled in to us that if we're looking for neutrality a serif style typeface is necessary implement this.
The choice was further concentrated on sans-serif style typefaces that have a geometric and rounded shape, this decision was made due to the face that less geometric typefaces can seem more harsh that we intent with this project, the use of a non rounded typeface could take away from the overall design. Secondly the desired typeface needed to be rounded and geometric due to the pattern of symbols that have already been designed in the earlier stage of the process, these symbols have a very rounded nature and therefore the rounded typeface would fit most appropriately, below we constructed a display of a range typeface from which as a partnership we considered the options and made a decision in to which typeface should be taken on in to the designing stage of the project.
After some deliberation between us, we eventually came to the decision that because of the fact all of the typefaces fit with our stipulations it cam down to a simple aesthetic choice, in which we preferred most out of the group. The decision was made that we would use Biko in the latter parts of the project.
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