Due to the way that they run the company, through the ethics that they have in place and the ethos' and value's that they convey through their brand and the products they offer Lush will act as the main aspects of research to the brand, almost to the point where if they were both commercial products lush would be their main competitor. They install a heavy sense of morality and diversity and ensure that all their products are vegetarian, don't include animal tasting, organic and ethically sound with aspects like far pay for producers.
The aspects in which they differ to the company and product range that we are going to design is that they don't focus on gender neutrality and this is very apparent through the packaging and advertising of their products, it all feels centred around women, without a range that I believe would suit men that well and so seeing what can come out of combining both of these crucial aspects will be very interesting, and if packaged well could be very successful.
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