OUGD503 - YCN - Orchard Pig - Food Truck

One of the major aspects stressed in the briefing of this project that was yes the necessities for the brief are to redesign the communication, point of drink and point of pour for Orchard Pig but there was also an added emphasis on designing and creating the extra aspects that weren't asked fro in oder to create the most well rounded and proficient campaign possible.

One of the main alternative ideas for this brief came out of the earlier stages where I designed recipe cards form which the cider bought from retail establishments could be used in cooking opening up a whole new target market in which Orchard Pig don't normally reside. This then lead on the the idea Orchard Pig along side their cider selling business could also rum a number of food trucks from which they would sell their famous cider, but along side that they would also sell Orchard Pig inspired food such as apple cider pulled pork. This wouldn't be a day to day venture as that isn't the market they Orchard pig would like to enter but this idea would become most successful when applied to events of which see a mass of customers and trade and could be a potentially very economically viable idea to pursue. The truck would be taken to various day and weekend events across the country stretching from music events such as festivals and one day gigs to sporting events such as F1 and Racing Days. This not only opens up the massive potential to make a large amount of money while at these events but it also opens up a massive means of advertising due to the vast amount of people that attend these events. Getting their name out on the market with the new rebrand and packaging at these events could be the best way in ensuring potential return customers. Customers could try the drink at these events and eventually become life long fans.

The branding ont he side of the truck was painted aesthetically similar to the rest of the earlier branding to that ti install this notion of a recognisable brand, the typography was used similarly to the branding of the bottle to look attracting and welcoming while displaying the real reason for the van, to sell the food and drink.

The aesthetic aspects were also continued from he earlier stages of the branding in which the grass feature would be vinyl stickers and would be stuck to the sides of the food van. Instead of using the Pig characters/illustrations developed for each individual bottle and keg cider instead the actual Orchard Pig logo was used, so that people become knowledgeable of the logo and branding and recognise it wherever they go. Although these other illustrations could have been used they would fully represent the purpose of the truck itself and it was also mentioned in the brief that although this is a campaign rebrand one of the only aspects that must be continuous through it is the original logo.